master gateway page for Tracy's web site www.treith.com
Information Architecture: Creating Order out of Chaos


Initial Client Meeting: Audience

Who are your audiences, primary and secondary?

Why should they come to your web site? What are you offering?

What impression about your organization/product/service do you want to make?

What kind of experience do you want people to have?

What actions do you want people to take during and after visiting your web site?