Documentation: User Scenario / Audience Profile Sample

Process

Initial client meeting
Site purpose
Audience

Research
Competitive survey
Audience research

Documentation
Site requirements
User scenarios /
Audience profiles
Site map
Flow chart
Page schematics
Content inventory

Validation
Usabilty testing

Jane, 37, is single and lives alone with her chihuahua Mr. Wiggles in a downtown apartment. As a hobby, Jane likes to dress up Mr. Wiggles, but she has a hard time finding suitable outfits for him and has to sew her own. As she gets busier with her work as an insurance adjuster, she has less time for sewing. She'd like to find a good source of doggie outfits. Jane is comfortable buying products from web sites, but hasn't been able to find a web site that meets all her doggie dressing needs.