Tracy Reith

Twitter: treith

Portland, Oregon

Résumé - PDF
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Past visual design work


To create order out of chaos.

The target audience ultimately determines the success of any project. I am its advocate.

Information is data in context. I delineate the context that allows users to make sense of data, turning it into useful information.

Customer experience encompasses all user interaction. I design user interface activity and specify system behavior, creating an environment in which users can accomplish their goals in an optimal manner.

Summary of Qualifications

I document project requirements and specifications, specify user-system interaction, and develop interface solutions.

Core Competency

Software Proficiency


2005 - 2010

EthicsPoint, Inc. Product Engineering Portland, Oregon
Senior Interface/Interaction Designer / User Experience Team Lead

Working in an Agile development environment, evaluated business requirements and documented solutions for a proposed web-based SAAS application, including task flow, navigation model, taxonomy, site architecture and user interface specifications.

Lead the user experience team for relaunch of enterprise-level SAAS application with a new look, enhanced features, and an improved overall experience. Conducted user testing with paper prototypes to refine features and validate a user-friendly interface. Edited user guides and in-product help. Trained internal users to support customers.

HTML developer and documentation specialist

Coded standards-compliant XHTML; documented requirements and specifications, wrote FAQs for online help system; wrote user-friendly system error and response messages; produced incidental graphics ensuring brand consistency.

2002 - 2005

Independent Consulting: Information Architecture/Business Analysis/Web Design

Clients: Brain Tank Solutions, Inc.; CMD; Design Showroom; Fortix LLC; Grady Britton; ID Inc., Intel Innovation in Education (for CMD); JELD-WEN (for CMD); Mo Duk Pai Association; Norris Lane Press; OHSU Stroke Center; Trendwest (for CMD)

Organized client websites and web applications for structure and content; designed navigation systems. Performed usability tests and recommended improvements for client web sites. Designed, coded, and maintained web sites. Designed and produced logos & corporate identity, flyers and brochures, newsletters, books and booklets.

2001 -2002

Purple Mountain Media Company Internet Operations Portland, Oregon
Senior Information Architect / Business Analyst

Carried out planning and implementation of children’s news site, teacher guide site and corporate site for publisher of children’s educational newspaper. Documented audience specifications and user requirements; wrote and presented use case scenarios for comprehension of non-technical stakeholders. Wrote incidental system messages. Developed site architecture and navigation for maximum ease of use.

1999 -2000

Convergent Communications, Inc. Web Solutions Portland, Oregon
Senior Information Architect / Business Analyst

Utilizing a five-phase development process (Define-Discover-Design-Develop-Deploy), evaluated client goals and customer needs; developed use cases for web applications; developed site architecture and user activity flow; designed navigation and labeling schema; collaborated with software engineers, graphic designers and web production specialists to implement web site design and ensure quality of customer experience; wrote and edited copy for client web sites.

1988 -1999

Young & Roehr Group Portland, Oregon

Clients: Boise Cascade Paper; CFI; Colonial Pacific; Freightliner; Imagenation; Mercedes Benz Credit Corp.; Freightliner SelectTrucks; Sharp Microelectronics; Standard Insurance; Tektronix

Information Architect / Project Coordinator

Organized client web sites for structure and content; designed navigation and search systems. Estimated project budgets, set schedules and tracked assignments, ensuring successful project completion; primary client contact for tactical execution; worked with Interactive Creative Director to design user interface.

Web Designer

Collaborated with art directors, programmers, account services personnel and clients to develop web sites; architected and coded web sites; produced animated banner ads.

Senior Production Artist

Assembled and prepared for print: advertising and collateral materials, corporate identity.



Stanford University
Department of East Asian Studies Bachelors Degree

Chinese history, language, economy, politics; taught English in Taiwan as a volunteer for six months; additional course work in design and typography.


Portland State University
School of Extended Studies Certification

Certificate of Professional Development, Multimedia Professional Program.